Our business was established in Australia based on the pleasure and enjoyment of coffee.
The aim of the venture was to provide freshly roasted coffee to the increasingly discerning coffee drinking public, in a way that would create a point of difference. These aims were achieved by creating an identity in the market place by way of unsurpassed quality and presentation.
The company sources its highest grade coffee beans from the best and reputable coffee regions of South America, Africa and East Asia. Under the guidance of a master roaster we developed own distinct blends of coffee, using only the finest beans from around the world.
As packaging and design solutions were introduced, an aggressive marketing strategy began to see our coffee gain shelf space in some of Australia%u2019s leading delicatessens and design stores. Subsequently coffee has gained a significant share of the very competitive coffee market, including many cafes and restaurants and numerous corporations and companies. We enhance our mission by offering concerned clients the choice of socially and environmentally sustainable products from our range of fine coffees.